1. Where have you exhibited before?
2. What percentage sold?
3. What was the average selling price?He found it impossible as an emerging artist to get gallery space to exhibit his work, to sell, to gain exposure and develop a reputation. He vowed to one day set up his own gallery to help emerging artists.
That was 18 years ago. In the meantime, Charles concentrated on pursuing a corporate career.
“It was my Plan A and art became my Plan B. When I had the means, I would jump back into the arts,” he says from his cosy gallery space around the corner from Melbourne’s super groovy Greville Street in Prahran.
In May this year, he opened the One Hundredth Gallery dedicated to the exhibition and sale of artwork by aspiring and emerging artists. Artists rent space to exhibit their work for a two week run.
Charles finds the exhibiting artists are usually motivated by a desire to sell their work, to build their C.V. and achieve a life goal.
Since opening, 33 artists have exhibited their work in the gallery, whilst another 25 have exhibited in the online gallery on his website.
The gallery is trying to “breakdown the perception that art galleries can be snooty. We want everyone to walk through the gallery and enjoy the experience,” says Charles.
The gallery is for everyone new to art, whether they are an artist or a visitor.
Price for artworks range from $200- $2000.
